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#THERESHEGROWS rainforest campaign map for Stella McCartney

Embedded interactive map
Campaign homepage
Client:   Stella McCartney Foundation

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In 2017 and 2018, GreenInfo built an extensive "ForestMapper" application for the Canadian nonprofit Canopy, as a tool to help education fashion brands about the importance of not sourcing materials from ancient and endangered forests. Stella McCartney's company and foundation were early supporters of that work. In 2019, when it was time for a big Paris fashion show, they wanted to highlight the Leuser Ecosystem in Indonesia with a custom version of the application.

In just a few weeks, we deployed a new version of the application, reprocessed several data layers to allow deeper zoom, and made a range of design updates to align with the Stella McCartney brand. The final site was deployed on schedule, in time for Stella McCartney's team to ramp up their social media campaign ahead of the March 4 show in Paris.

Services:  Interactive Solutions, GIS Services, Cartography, Applications Development, Web Mapping 

Project Years: 2019

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GreenInfo Network creates, analyzes, visualizes and communicates information in the public interest. We specialize in mapping and related technology for nonprofits and public agencies, focusing on using it for conservation, social equity, public health, environment and foundation grant making.
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